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3C分析 - miniwiki

3C分析

提供: miniwiki

2018/8/19/ (日) 22:02時点におけるAdmin (トーク | 投稿記録)による版 (1版をインポートしました)

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3C分析（-ぶんせき）とは、企業のマーケティングなどにおいて、顧客（Customer）、競合（Competitor）、自社（Company）の観点から市場環境を分析し、経営戦略上の課題を導く分析ツールのひとつである^[1]。

代理店などが重要な業界では、チャンネル（Channel）を加えて、4C分析と呼ばれることもある。

脚注

↑ 板倉宏昭『経営学講義』勁草書房、2010年、45頁。ISBN 978-4-326-50334-6。

「http:///http:///mymemo.xyz/mymemo.xyz/wiki/index.php?title=3C分析&oldid=158512」から取得

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